Less Traffic But More Specific

My ads is starting to show and I am glad that my text ad is on the first page for the keywords that I used. There are only few searches for the keywords that I am using but this will give me a very specific traffic. I really believe that it is more important to get specific traffic than having large but not targetted traffic. Beside, having so much traffic can slow down the downloading time of my website which can affect my sales. Also, this is a good start for a begginer in PPC marketing campaign.