I have been saying it and I will say it again, that learning the basic SEO is the best way to give you a better judgement on whether you should take an advice from someone with regards to Search Engine Optimization. There are so many different Search Engines and you must keep in mind that not all Search Engines are the same. If done properly, SEO can give you the highest return of investment in the long run. However, since Google is the largest of all the Search Engines, it can either make or loose your investment.
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